Alberta Ferretti: Impulse for Macy's

In the photos, two sketches of the capsule collection designed by Alberta Ferretti Impulse Courtesy of Alberta Ferretti

A new collection for fashion lovers low cost Alberta Ferretti signing a capsule collection for Macy's that called Impulse and will be available both in store 185 Macy's in the United States is at Macys.com, from April 17.

A collection from the Italian style that the same image that has made the brand Alberta Ferretti famous throughout the world, but lower prices. The key pieces, ranging from 49 to 119 dollars, are colored maxi dresses, bohemian blouses, oversized pieces of macramé and lace details or abstract floral prints.

"I created a collection of fresh and light summer dresses and sun that evoke the spirit of the beautiful country and are true to my style - said Alberta Ferretti - The ability Macy's to be present throughout the territory of the United States in prestigious locations and the importance and the ability of online sales, has been unique and exciting opportunity for me to give my "Italian Dream" to a female audience as well large and heterogeneous. "

also very Italian advertising campaign : the protagonist is the top model Maria Carla Boscono photographed by Roman Hellen Von Unwerth in Positano . "The sensibility of Alberta is full of energy and, when connected to its cultural heritage, is interpreted in a unique way, as in the case of the collection Impulse that is irresistible with stunning crochet mesh and lace, sexy draped dresses and colorful prints that recall the colors of the Amalfi Coast and Capri, speaking of the Italian style, "said Nicole Fischelis , vice president and fashion director of the group Macy's .

David Blasig - February 1, 2012

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