Valentino: Natural Couture

Maria Grazia and Pier Paolo Piccioli Chiuri in the halls of the House of Valentino in Place Vendome in Paris

feels, is in the air, the need to return to a natural way to live life , where is the natural way that does not provide for that superstructure, those fake buildings that become subcultures and trap life in a world that is complex only because it is artificial. At the same time there is in the air during this week of haute couture fashion shows in Paris , a sense of responsibility of the couturiers who would like to bring couture to its natural function, to build dresses of great beauty , unique, originally built to be realized dreams of perfection.

Confirmation of these you can also define the feelings you found with Maria Grazia and Pier Paolo Piccioli Chiuri while talking about their haute couture collection Valentine 2012 . They say, as always in an original way of doing chorus alternating in the exposition of ideas, that their collection is "the desire to return to a true and intimate dimension of life and dress," and why they set their clothes an almost rural , but a country as that which may be the appearance of a Marie Antoinette (back often to the current figure of this woman who was queen in spite of himself) who goes to Trianon , where his life may be free but also longer true.

A program ideologic or , almost, that can be achieved with a couture does not have to justify its survival, or better, his new life. "There are aspects in the creation of couture mania that are not easily explained," they say Chiuri and Piccioli. "It takes days and days to get work and then not stand the fact that superficial view of the dress. Effects and processes that are used to model, to make a dress sewn with a particular tissue is not upon the woman as an unlikely cover. " Effects and processes that can tell who wears the dress, though. And here the concept of intimacy back where you would like to live with a lot of feelings.

why, then, a couture collection should be made "according to the culture of couture does not cover the effects and even the established patterns , precisely those who in recent years have made it dusty. Remove the haute couture and the monumental display means to rediscover its natural spirit. " No wonder, then, that this program has produced an ideological impeccably couture collection who speaks daily with the vocation of ' obsession for perfection and naturalness with his clothes embroidered with small knots of cotton, lace encrusted frame, the embroidery on a dress made of 800 meters of wire devein , which forms the turning that, valuable as buttons, they hold together parts of the dress. And the secret of this very successful collection is not so much in the form of clothes, which in the short and long respect the canons of proportion and portability, As in their material composition , made of simple fabrics like cotton but processed by the spectacular results from complex processes, such as tissue chaine which is then printed first and then marched reconditioned casing to be rewoven thus obtaining an effect jacquard print.

the end , the female figure that emerges from this imagination that travels imaginatively through naturalness is that of a virginal jeune fille a little 'nasty head so that they know to choose clothes that combine image and substance .

PS economic Note: in 2011 the sale of the leaders Valentino Haute Couture has increased by 80 percent in the number of animals, a percentage which corresponds roughly to the increase in turnover. "In 2011 we returned to pre-crisis levels with the return of customer history and the arrival of new," explains Stefano Sassi , CEO.

Michele Ciavarella (Paris) - January 25, 2012

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