Replay one-off lands in Hong Kong

class="contentheading" Replay one-off lands in Hong Kong

colspan="2" class="createdate"> Monday 09 January 2012 Replay, Italian brand of denim and casual wear, has opened in the heart of Hong Kong flagship store from concept to replay one-off. The idea behind this new project is the creation of a shop on the extent to which creativity becomes the protagonist: a container of interior design and visual merchandising. The objective of this store is to value, on the one hand, the exclusivity of the product, on the other, the individuality, values ​​fundamental to what the company defines cool factor, ie the added value that characterizes the brand.

The main feature of the new wall space is covered with plant material. The decorative elements used are simple and reinterpreted in the new context, the origins of the various materials are different: the walls come from America, from India on the floor, furniture, old and new, from Italy.

The shop is located at Hysan Place and is 120 square meters. Inside is a selection of the heads of the brands Replay, We Are Replay, Replay by Red Seal, White Seal by Replay