Quiksilver and Roxy open in Chamonix

Roxy and Quiksilver class="contentheading" open in Chamonix

colspan="2" class="createdate"> Wednesday, January 11, 2012 Roxy and Quiksilver will open their first "Boardriders" the mecca of winter sports, Chamonix, at the foot of Mont Blanc.

"Boardriders" Chamonix is ​​part of Quiksilver's strategy to create a new type of store, with a philosophy radically different from traditional distribution channels, on the Atlantic coast, the Alps and in major European cities.

"Boardriders Club" is designed as a meeting place for all sports lovers on the table, with dedicated services and the latest products from all group brands (Quiksilver, Roxy, DC, Moskva, Lib Tech, Gnu and other).

The company has set up his winter base in the heart of Chamonix, renovating an old building of 400 square meters on three levels, and substantially renovating the building structure so as to maximize the space.

Quiksilver has enlisted the talent of the illustrator local Charlie Adam for the murals on the walls both inside and outside the Boardriders.