Pitti Bimbo in a scene from today to Saturday

At the start today, at the Fortezza da Basso in Florence, the 74th edition of Pitti Bimbo. The festival will close Saturday, January 21. 510 collections are expected this year, including about 200 from abroad. Last winter edition was attended by 8300 buyers and a total of over 10 thousand visitors.

living room houses a collection ranging from classic elegance of the big-brand sportswear generation of sports, from the creativity of brand research EcoEthic New View and the urban couture Super Street, but also to design and textile-related world of children. Apartment up to avant-garde collections. Among the newcomers this year include such names as Dondup, Jucca, Zadig et Voltaire, Thun, Bark, Finger in the Nose, Maison Gabrielle-Inglesina Fendi, Aston Martin, Nanan.

"Numerous" inform the organizers of Pitti Bimbo in a statement, "requests to participate for the second edition of Who's on next?, a competition dedicated to new talent, based in Italy or Italians, children's fashions , sponsored by Pitti Immagine in collaboration with Altaroma and Vogue Children. One or more winners will have the opportunity to present their collection to an international audience to the unique world, made by companies, the international press and buyers participating in Pitti Bimbo. The eight finalists this year are Barbara Lachi, Bebsie - Made with Love in Italy, Du-Du, Ediemma Snc Fashion For Kids, Le Songe Troisième, Peridea, scribbles of Patipò, Vichi.

Finally, after launching the online fair in June and the first showrooms opened last September, and-Pitti.com, the virtual trade fair platform that broadens and extends the physical experience of living rooms, with 100 thousand photographs, as well 2,000 videos, and a catalog of over 10,000 products, will open with the upcoming fairs in January a new online service, designed for all exhibitors at Pitti Uomo, Pitti W and Pitti Bimbo. "This is the temporary showroom: a promotional service through which exhibitors can have a temporary showroom online and collect orders from buyers certified by Pitti. This special service will be active for the entire month of life shows online, and will host top leaders of the new collections presented during the events of January, "the organizers said in a statement of Pitti.

Among the special events and parades scheduled at the Fortezza da Basso, now it's up to Twin Set - Simona Barbieri, Miss Blumarine, Elsy, Miss Grant and Grant Garçon, Fun Girl and Fun Swarovski Elements, while tomorrow will be the turn of Fracomina Mini, Sarabande, Ice Iceberg. On the occasion of Pitti Bimbo, Florence hosts the launch of the first child of Marni collection, which will be presented tonight from 6:30 p.m. to 21 at the space Wollo.

Photo: Pitti Bimbo 74: Who's on next? Children - The ceremony -
Photo: Twin set girl