Pitti Bimbo: foreign markets driving the demand

City events, fashion shows, presentations: Pitti Bimbo is a worthy continuation of the festival was dedicated to men staged in Florence a couple of weeks ago. To do it as masters were foreigners. Good performance for buyers from Russia (+14.5%), Japan (+80%), Brazil (+18%), United States (+17%), South Korea (+15% ), Turkey (+15%) and Ukraine (+18%). Were up even those coming from Hong Kong, Denmark, Poland, Israel, Kazakhstan, Kuwait. Down, however, the buyers coming from Spain, Greece and Portugal. Decreasing the number of Italian buyers.The data

S ccording to preliminary estimates of Sistema Moda Italy, for the junior fashion (meaning that includes knitted and woven garments for children aged 0-14 years, underwear and accessories included) in 2011 should show a change of step. Largely due to reductions in exports (due-on-year increase of +11.7%), turnover for the sector is estimated to return to positive area after three years undertone. Total revenue is projected to recover a +4.1%, exceeding the 2.6 billion euros. The fund benefited from only part of the re-start the world economy in 2011, once again, but be "weakened" in its growth rate by the weakness of domestic demand. In 2011, however, has not stopped the decline in value of production, resulted in decline, according to initial estimates, a further -5.1%.

At the fair were presented

510 collections, including about 200 from abroad. Overall, the number of buyers should be around 8 thousand on attendance, including over 2700 international buyers, and a total of more than 10 thousand visitors attended.

"Among the stands was breathed energy," said Raffaello Napoleone, CEO of Pitti Immagine, "exhibitors are very satisfied, there was a very high quality and attendance, and despite the predicted fall of the Italians, We all know the situation in our country is difficult, consumption to a minimum and retailers make a huge effort, we have seen all the major shops, boutiques and department stores worldwide. "A crucial appointment to have a 360 degree view of industry trends. The proposal is a contemporary and classic clothing at the same time: the excellent proposal cashmere, shoes and outfits from American flavor, "said Joanne Dempsey, children's wear buyer at Liberty London. "I found a lot of brand new compared to other editions, children's wear, particularly for women: this implies a continuous search and selection by the fair," said Yutaka Mizutani, children's wear buyers Isetan Shinjuku Store (Japan).

Among the shows and events that gave it a glamorous week of children's fashion as Twin Set - Simona Barbieri, Miss Blumarine, Miss Grant and Elsy. Versace, however, he returned to Florence with the collection of Versace Young, a first line for children from 0 to 12 years. The autumn / winter 2012-2013 has been presented with a cocktail at the Palazzo Corsini.

From the streets to the web. After launching the online fair in June, the exhibition will open platform with the upcoming fairs in January a new online service, designed for all exhibitors at Pitti Uomo, Pitti W and Pitti Bimbo. This is the temporary showroom: a promotional service through which exhibitors can have a temporary showroom online and collect orders from buyers certified by Pitti.

Photo: Pitti Bimbo