MFW: The fashionable man is sober and ironical

The leading men's fashion is back on the catwalks of Milan and the Fortezza da Basso in Florence, for the 81st edition of Pitti Uomo. The economic crisis has made it much more sober climate of the fashion week: less and less glamorous events around. Saturday and Sunday in Milan, perhaps because of the cold, the streets were not crowded and traffic calm. A fashion week is characterized by the "ready-to-war" between France and Italy, quoting an expression from the International Herald Tribune fashion editor, Suzy Menkes. After the Bulgarians, Moncler, Fendi, Emilio Pucci, Bottega Veneta and Gucci, in fact, even today speaks French Brioni, which has seen the past officially under the control of PPR.Economic data

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Stan to give estimates of Sistema Moda Italy, at the end of 2011, the Italian men's fashion is back to show a positive result after three years of stay in the negative area.

2011 should store with an increase in turnover amounting to +3.4%, corresponding to just under 8.4 billion euros. Data from the Italian fashion system, however, have shown that the dynamics of Italian production experienced a heavy deterioration, which should lead to a reduction of 8, 9% on an annual basis: the reasons are to be found even in the sharp rise in imports value caused by the increase in commodity prices. So much so that, according to Raffaello Napoleone, CEO of Pitti Immagine, "our country is useless to tell stories: the situation is heavy, consumption to a minimum and retailers make a huge effort, they are often forced to defer payments and someone goes out. '

Among the novelties of the show was staged in Florence, Valentino's return. Designed by designer duo Maria Grazia and Pier Paolo Piccioli Chiuri, the collection consists of trousers with pleat well delineated, dresses and tuxedos from the classical style.

Among

returns to Pitti, which was attended by 1100 exhibitors, including Napapijri. "Italy is the second largest market after Germany's why we decided to come back here," said Andrea Cannelloni FashionUnited, vice president, general manager of Napapijri.

regard to attendance figures at the show in Florence, the foreign presence should reach around 7,400 units, while the Italian one at about 13,600. Germany, Japan, Great Britain, United States, China, South Korea and Turkey to lead the demand and offset some significant declines, such as that of Spain, with almost 200 fewer buyers, Greece and Portugal.

The Milan fashion week

From the halls of the Pitti, the catwalks of Milan and the stands of White, where, in addition to men's fashion, the protagonist was the art. Many, perhaps to find alternatives to the high cost of fuel as cars, and composed works inspired by bicycles. In the stands, however, very knitwear: soft and colorful capsule collection for Nick Wooster DRUMOHR.

On the catwalks of Milan menswear, with 38 shows in total, however, won the suit and a sense of irony. From Burberry Prorsum models have closed the fashion show with colorful umbrellas.

Among the most glamorous parade of Prada. Adrien Brody, Jamie Bell, Willem Dafoe, Tim Roth, Gary Oldman, Emile Hirsch, Garrett Hedlund, and the twins Alexandre and Victor Carril have created a parody of the wardrobe from high-ranking official.

Emporio Armani, however, returned the duffel, and triumphed by Ermanno Scervino boiled wool stretch, leading members of jackets and coats, but soft.

Photo 1: Emporio Armani Fall / Winter 2012-13
Photo 2: Ermanno Scervino and Prada Fall / Winter 2012-2013