The men's fashion and generates optimism grows

Accept the challenge of foreign markets and continue to have an international vision . The challenge of menswear for 2012 seems to be just that, hidden in a year that still too many unknowns about the future. First real test for a season that promises to be full of surprises is Pitti , the largest event dedicated to fashion male from 10 until Saturday, January 13, will bring scene in the 59 000 square meters of exhibition space at the Fortezza da Basso collections for autumn-winter season 2012/13 1,072 brands , the 38% of them coming from abroad .

The edition number 81 , which will see one of the great protagonists Valentino , which sets the scene for 11 evenings in the baroque halls of the Palazzo Corsini first men's collection designed by Maria Grazia Chiuri and Pier Paolo Piccioli , despite the difficult economic situation opens in a climate of positivity and optimism, stronger results showed that men's fashion during the just ended 2011. The fund generated a total turnover of 8.378 billion euros , an increase of 3.4% compared to 2010. A result that is tied hand in glove with excellent performance in exports, which amounted to 4.849 billion euros share an increase of 10.4%.

It is especially on the export that will play the real challenge of menswear in 2012 , with the specific objective of this indicator to grow increasingly important in order to compensate for the stagnation of domestic consumption, for the fourth consecutive year, has recorded a negative performance (-1.7%). The credit appears to be particularly the finding that tailoring and style Made in Italy continue to have on emerging markets, primarily China , where sales grew by 72.6%, but also in mature ones like the United States (+18.8%) and Europe, led by Britain (+15.5%) followed by France (+11.8%) and Germany (+11.1%) .

So, 2012 promises to be a year full of challenges not only for the menswear, after the departure of Pitti in Florence prepares to make a stop in Milan and Paris for fashion week , but also for the women's fashion .

The fund closed the year 2010 with a turnover of 11.8 billion euros (+2.9% over the previous year) , in this case driven by exports increasing by 7.8%. An entry in 2011 will have an even more important, as confirmed by the data for the first six months of the year just ended.

Compared to the first half of 2010 , in fact, exports have registered an increase of 15.6%, which translates into +12.2% for the European market and a +19.7% for countries outside the European Union. Both the men's fashion for the female, the challenge of the future seems to gamble more and more on emerging markets .

Photos : look two Roy Roger's Autumn / Winter 2012-13

Alessia Lucchese - January 10, 2012

TAG: Pitti Immagine Uomo, the Fortezza da Basso, autumn-winter 2012/13, 1,072 brands, edition number 81, Valentine's first men's collection, Maria Grazia Chiuri and Pier Paolo Piccioli, on exports, Milan and Paris for fashion week, women's fashion, emerging markets, Roy Roger's Autumn / Winter 2012-13, men's fashion, men's fashion

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