Horses: Continue collaboration with Simonetta

The collaboration between the group and the group Roberto Cavalli Simonetta. Beginning in the fall / winter 2012, the collections will be called "Roberto Cavalli Kids" and "Roberto Cavalli Newborn." The collaboration between the two groups, which began more than 10 years ago, continue on the basis of the existing license agreement to the spring / summer 2016 and will implement a series of initiatives to reinforce the success of the two lines.

detail, starting with the Fall / Winter 2012, which will be presented at Pitti Bimbo, collections, so far identified with the name "Roberto Cavalli Angels & Devils", will be called "Roberto Cavalli Kids" in addition to the existing "Roberto Newborn Horses "with the goal of maximizing brand value and recognition for the end customer.

Moreover, even with the spring / summer 2012, the lines of "Roberto Cavalli Kids" and "Roberto Cavalli Newborn" will also be presented in the main brand's flagship store in Florence, Rome, London, Paris, New York, Las Vegas, Beverly Hills, Tokyo, in addition to being introduced, from the second half of 2012, the online boutique of the fashion house. Just opened, finally, a new corner dedicated to the line "Roberto Cavalli Newborn" at Harrods in London.

addition to the consolidation of existing markets, the group informs in a press release, will be given great impetus to business lines for expansion of the main emerging markets with particular focus on China and India.

"I am happy to continue a successful partnership with one of our historical partners," said Roberto Cavalli, president of the group. "Together we have always made the beautiful Simonetta collections dedicated to children, creations that I have always loved for the sweetness of tone and quality manufacturing. "

"We are very proud of the collaboration with the Roberto Cavalli, who has been going strong for over 10 years," said Roberto Stronati, president of Simonetta. "For us, Roberto Cavalli has always been a source of great inspiration and creativity to build collections fantastic for children and girls around the world. We are happy to continue along our path that will allow us to achieve further successes. "

Simonetta was born in Jesi in the first half of the '50s at the hands of Mary White Mazzarini Stronati. The clothing line is named after one of the three daughters of Mary White: Simonetta. Thanks to 3 young children, the small workshop in 1981 became an industrial reality: Simonetta Spa, a brand of high-end segment of the child. In 2000 he created a business unit dedicated to the development of collections of license, including, among the first, just the license with Roberto Cavalli.

Photo: Roberto Cavalli