AltaRoma: to give value to the new

Silvia Venturini Fendi, president of AltaRoma Kika Press

An award is due recognition, the Capitoline Wolf Master Roberto Capucci , the return of a historic brand of Italian fashion, Lancetti edited by Catherine Cat , and a lot of visibility to emerging creative fashion. The new course to be impressed with AltaRoma Silvia Venturini Fendi, the appointment with the fashion in Rome, held January 28 to 31 (with a day of pre-opening 27) is outlined in a dual route of attention: one to the historical heritage of Italian know-how in Rome that has a large base of experience, and the other to the value - and thus to the promotion - of the young creative that in a market situation and orientation of the fashion system at a concentration very similar to the monopoly of large groups of luxury, no place is sufficient and necessary visibility.

So, if the day of pre-opening promotion event is characterized Heroines of the exhibition style. The Italian fashion as the Risorgimento from ' opening of the new mega store of Louis Vuitton, which takes the place of cinema Etoile in Piazza San Lorenzo in Lucina (a concept store that houses a mini-cinema for 18 seats in memory of the original intended use of the site), the days that followed saw a succession of presentations of old and young glories. Among the most anticipated events, the presentation of the collection Lancetti (a project of re-edition edited by Catherine Gatta, which brings to light 50 years of history of the brand in collaboration with yoox.com ) and the runways of the old glories While seemingly as Raffaella Curiel, Gattinoni, Fausto Sarli and young people with names like Balestra Angelos Bratis (winner of the last edition of Who's on Next) Stella Jean, Abed Mahfouz, the 2012 Talents Academy of Costume and Fashion, Jade Curtis, Camillo Bona, the young New Generation, Antonella Rossi, Luigi Bruno.

A cocktail party, the intent of Silvia Venturini Fendi, should produce a horizontal visibility of not only the event but the new fashion experience , which are included in various aspects such as the draft Limited / Unlimited (32 designers for as many pieces) and the craft of AI Fair, Vanity Fair Artisan (artisans in and around Rome have the best of "handmade"). Of note, finally, the continuity of the project of photographic exhibitions: after Karl Lagerfeld and Mario Testino, Wyne Maser this year is that the gallery Vitellaro 56, exposes Disposable , a collection of his fashion photographs.

The program is obviously not all. Leiweb, following the live event in Rome, in real-time update on what's going on in fashion and surroundings during the three days in the Italian capital of fashion .

Michele Ciavarella - January 27, 2012

TAG: Raffaella Curiel, Gattinoni, Fausto Sarli, Crossbow, Who's on Next, Limited / Unlimited, TO Fair, Lupa Capitolina, Roberto Capucci, Lancetti, Catherine Gatta, Louis Vuitton, Angelos Bratis, AltaRoma, Silvia Venturini Fendi, January 28 to 31