Monday, 26 December 2011

The Trend of K Cups

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. said it is discontinuing its Keurig K-Cup vending program. In 2008, Fastcorp's robotic vending system, popular for handling frozen food, was modified to dispense Keurig K-Cups and branded for the

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On one way, the GMCR would buy roasted coffee from Starbucks, package it into the K-cup and sell into the retail channel. Then GMCR pays Starbucks a royalty for that. It is called "Licensing". On the other way, Starbucks buys and roasts coffee,

In September, Green Mountain will lose the main patents on K-Cups, allowing competitors to make their own versions. Rivals already have emerged, including one-cup pods made by Rogers Family Co. that are compatible with Green Mountain's Keurig machines.

WATERBURY, VT -- Green Mountain Coffee Roasters Inc. said it is discontinuing its Keurig K-Cup vending program. In 2008, Fastcorp's robotic vending system, popular for handling frozen food, was modified to dispense Keurig K-Cups and branded for the


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